Budweiser first sponsored a team on the NASCAR Sprint Cup Series circuit in 1983, and in 1998, Budweiser became the “Official Beer of NASCAR,” cementing the brand’s place among stock car racing’s elite sponsors.  Today, Budweiser is the primary sponsor of the No. 9 Budweiser Ford Fusion driven by Kasey Kahne for Richard Petty Motorsports.  Budweiser also is sponsor of the annual Budweiser Shootout at Daytona, the exclusive beer and malt beverage advertiser of the Daytona 500, and the “Official Beer Sponsor” of Daytona International Speedway, the Daytona 500 and the Pepsi 400.